In an age of hyper marketing, intense competition and tightly controlled PR, it’s amazing that truly horrible ideas can still make it past the brainstorming stage. Whether it’s the nightmare of design by committee or just a conflagration of mediocre talents pulling the wool over the eyes of out of touch rich CEOs, we occasionally see awful designs rolled out in an underwhelming explosion of anticlimax. Today, we analyze the most recent Scottish obscenity with the resurrection of Somebody Approved This.
To our regular readers of Somebody Approved This: first, an apology. Not only has it been several months since the last iteration of this column, our return today takes a radical departure from previous posts and does not deal with a jersey. We would like both of you to rest assured that this is a temporary departure, and normal jersey ridicule will resume whenever I get off my lazy ass and pen another entry. This week, in a move one imagines is designed to reduce the incidence of lost children at football matches by ensuring they spend the afternoon clinging to their parents’ legs in terror, Scottish Premiership club Partick Thistle FC unveiled their new dark prince mascot, Kingsley.
The Globe and Mail’s Cathal Kelly has been making a lot of friends lately.
The sports columnist for the national rag has raised the hackles of more than a few with his coverage of the Women’s World Cup. He began on June 4th, with a mildly amusing and utterly harmless hit piece on the city of Edmonton in which he suggested that Toronto would have been a more appropriate host with the eyes of the world watching the opening ceremonies. He was half right. Edmonton wasn’t the best choice. Yesterday, Kelly continued to aggravate women’s soccer fans when he panned the entire tournament to date as boring and dreary. Once again, he wasn’t wrong.
In December, in Don Garber’s state of the league address, the Major League Soccer commissioner made an astounding claim: MLS clubs were collectively losing over $100 million per season. The announcement was widely scoffed at, and seen as posturing ahead of the upcoming collective bargaining negotiations.
As someone who once flirted with an accounting career, going so far as getting a diploma before realizing how bored I was preparing myself to be for the rest of my life, I know that the profits or losses a company declares in its financial statements don’t necessarily equate to cash gains or losses. That said, it’s discordant to see MLS simultaneously crying poor and announcing multi-million dollar signings of players like Steven Gerrard, Jozy Altidore and Sebastian Giovinco. I’m going to do something in this article I don’t usually do: take MLS at its word. The league is in awful shape, losing over $100 million per year, and its solution is to keep buying increasingly more expensive players. Is this a good strategy?
First, let’s look at who these expensive players are, and how much they’re making. We’re going to look at 2014 numbers, because it’s obviously too early to know what effect the latest crop of players will have on the league. Here is every player that made $1 million or more in 2014:
LAG – Landon Donovan ($4,583,333)
LAG – Omar Gonzalez ($1,250,000)
LAG – Robbie Keane ($4,500,000)
MON – Marco DiVaio ($2,500,000)
NER – Jermaine Jones ($3,252,500)
NYRB – Tim Cahill ($3,625,000)
NYRB – Thierry Henry ($4,350,000)
ORL – Kaka* ($7,167,500)
POR – Liam Ridgewell ($1,200,000)
SEA – Clint Dempsey ($6,695,189)
SEA – Obafemi Martins ($1,753,333)
TOR – Michael Bradley ($6,500,000)
TOR – Jermain Defoe ($6,180,000)
TOR – Gilberto Junior ($1,205,000)
VAN – Pedro Morales ($1,410,900)
*It’s not clear how much of Kaka’s salary was paid by Orlando, as he was loaned to Sao Paulo, but again let’s take the numbers provided at their word.
Only nine out of twenty-one clubs had a million-dollar player on their roster in 2014. (We’re counting Orlando and NYCFC because the player’s union says they had guys earning salaries.) Only four had more than one. In total, fifteen players, spread over fewer than half of the league’s clubs, accounted for just over $56 million dollars in salary, or over half of the league’s losses. Is the league likely to recoup these losses?
Let’s start with the largest cash infusion in the league’s history: its new domestic television deal worth an estimated $90 million per year. This type of money likely isn’t thrown at the league without the star power of some of the names in the above list. Subtracting the money from the previous TV deal, we can expect the league to offset about $60 million of its losses just on new TV money in 2015. More, if Sky Sports paid anything significant for the rights to broadcast two games a week in the UK. As terms of the UK deal, unlike the domestic rights deal, were not disclosed, I am assuming Sky did not need to pay much, and MLS was happy enough just getting their product on British television. We’re down to a $40 million shortfall.
Now things get slightly murkier. How much of an effect do players of this calibre have on attendance? This is difficult to measure, because winning tends to have a positive effect on attendance and it’s difficult to pin how much of a team’s success is attributable to its most expensive players. The Galaxy, for instance, brought in Robbie Keane in 2011 and saw a nearly 2,000/game bump in attendance, but they were riding a 2010 Supporters Shield victory, and won a second one in 2011. How much of that attendance bump is “oooh, Robbie Keane” and how much is “oooh, I like winning teams.” Let’s see how the rest of the clubs fared.
Montreal signed Di Vaio in 2012 and saw diminishing attendance for the two years thereafter.
New England’s attendance increased by about 1,850/game, but they didn’t win the Jermaine Jones lottery until September.
New York saw their attendance soar by about 6,000/game when they signed Henry in 2010. The arrival of Tim Cahill in 2012 did not have a similar effect; the club lost 1,800 fans that year.
Portland has seen attendance increase every year, but that’s as much due to capacity increases and pent-up demand as it is Liam Ridgewell.
Seattle experienced a small spike in their first half-season, and a small decrease in their first full season, after the additions of Dempsey and Martins. They’re up about 500/game in total.
Toronto lured back 4,000 disenfranchised supporters with their bloody big off-season spending spree in 2014.
Vancouver saw a modest 400/game bump after Pedro Morales was added.
Let’s be generous here and say that those attendance bumps are permanent over the contract of the player. You’re going to get maybe 10,000 more butts in seats league-wide, on average, which translates to $12-15 million in extra revenue, depending on the average ticket price of the clubs doing the buying. In the best-case scenario, we’re still left with at least a $25 million shortfall.
Now how generous do you want to get with things like merchandise? Let’s assume every one of those 10,000 extra attendees buys a jersey for their new favourite player. At $140 for a customized jersey and (pure guesswork here) a 30% markup. You’re talking less than half a million dollars in extra revenue. In fact, you would need to sell 773,755 extra jerseys (at my guesstimate figures) to make up the shortfall.
Colour me extremely skeptical that the league is managing to approach breakeven on these players.
So how much of a problem does the league have? Its single-entity nature means the league can distribute its losses somewhat, and it’s probably only going to average a $1-2 million loss per club. The problem, though, is the league is setting itself up to be similar to a European league, with a small number of dominant teams at the top spending all the money and getting all the results. Look at the champions since the league started loosening restrictions and allowing multiple Designated Players: three out of the last four Supporters Shields and MLS Cups have been won by clubs with more than one millionaire salary. In the big European leagues this works ok. There are other things to play for. Relegation battles, cup competitions that the big clubs don’t always take too seriously, the prospect of Champions or Europa League play if you can get hot and sneak into the top five for a year. In MLS you have a race to the bottom for the right to draft next year’s stand-out NCAA player. Woohoo.
I worry that we’re seeing the effects. The league has just folded its third franchise in only nineteen years of existence. Rumours are swirling that season ticket sales in Montreal were horrendously bad, though perhaps their dramatic upset win in the Champions League quarterfinals will improve that somewhat. A glance at the stands in Houston, Dallas, DC and even Philadelphia shows that many clubs can’t even sell out their barn for opening day. The TV numbers league-wide remain terrible.
This is a league that once enjoyed modest success and growth with their devotion to parity. Nine different teams won the Supporters’ Shield in the league’s first thirteen seasons. Eight different clubs won MLS Cup over the same period. There was a reasonable chance that even if your club sucked one year, it could be good again the next. The league has gone away from that and it’s not at all clear that a lack of parity is in the best interests of anybody but a select few clubs.
In the 2015 MLS SUUUUUUUPERDraft, the Vancouver Whitecaps selected, I kid you not, a guy from Hicksville and a Banjo for him to play with. The Caps came into the draft looking to shore up their depth in a couple of key areas, and appear to have ticked all their boxes by selecting Tim Parker from Hicksville, NY via St John’s University, and Kay Banjo from the University of Maryland-Baltimore County.
In an age of hyper marketing, intense competition and tightly controlled PR, it’s amazing that truly horrible ideas can still make it past the brainstorming stage. Whether it’s the nightmare of design by committee or just a conflagration of mediocre talents pulling the wool over the eyes of out of touch rich CEOs, we occasionally see awful designs rolled out in an underwhelming explosion of anticlimax. Today, we analyze the most recent NHL obscenity with the resurrection of Somebody Approved This.
Recently, the National Hockey League apparently decided to just give up on their All-Star Game. “Screw it,” I imagine Gary Bettman saying, laying arms crossed inside a coffin while Deputy Commissioner Bill Daly nourishes him with the blood of the eternally youthful Jaromir Jagr. “If the fans want to turn this thing into a farce by voting in an obscure Latvian member of the Buffalo Sabres with 42 career points then we shall give them their farce!” Enter the latest in somewhat sorta hockey jersey-looking apparel. The 2015 NHL All-Star jersey, brought to you by Zellers.
As Benito Floro begins the onerous task of hauling the Canadian Men’s National Team — kicking and flailing like Doneil Henry playing fullback — out of the year-long nadir that began with 8-1 and saw Les Rouges fail to score even once in 2013, there is a feeling of wrongness about even trying to hold this discussion. “A World Cup qualification,” we all cry, channeling the timeless incredulity of Jim Mora, “I just hope we can win a game!” But time marches on, and the abysmal 2013 plunged Canada far enough down the CONCACAF rankings that we find ourselves just half a year away from participating in the minnow round of yet another World Cup qualifying cycle. Is there hope this time?
Sebastian Fernandez kicked a soccer ball into Victor Bernardez’ nuts to earn a corner kick, and the Vancouver Whitecaps proceeded to score off that corner kick en route to a 2-0 win over the San Jose Earthquakes.
Now, there’s a whole lot of awesome going on in that lede, so let’s break it down, shall we?
“…the Vancouver Whitecaps proceeded to score…”
Mired in the longest goal-scoring drought of their MLS existence, forced to listen to boos, heckles and songs declaiming their utter lack of prowess in front of goal from their own supporters, the Whitecaps did the recently unthinkable and potted not one, but TWO GOALS! They even scored both of them themselves.
“Sebastian Fernandez kicked a soccer ball into Victor Bernardez’ nuts…”
It was not a good day for the Honduran defender, whose aged testicles received two solid blows — one literal, one figurative — both of which led to goals. Referee Jose Carlos Rivero delivered the first in the 39th minute, when he figuratively kicked the seasoned defender in the nuts by awarding a dubious penalty kick to the Whitecaps. Bernardez’ contact with Kendall Waston on a Morales free kick seemed minimal, and I’m not entirely convinced Waston could have got anything on the header even if he’d been unimpeded. (Hey, it bumped the slump, we’ll take it.) The second was a literal shot to the cojones from Fernandez, who broke down the left wing, cut to the inside, and attempted to deliver a cross that was intercepted by the Bernardez family jewels.
“…proceeded to score off a corner kick…”
Well. That was refreshing.
(Editor’s note: it was just the second Whitecaps goal off a corner kick this season, and Carl Robinson looked positively teary-eyed when he saw his dream of Kendall Waston heading home this set piece.)
“…a 2-0 win…”
For only the second time in their last 11 games, the Whitecaps won! The win puts the blue and white two points clear of Portland for the final playoff spot, with seven games each to play, and gives them a four-point cushion over Toronto FC for a place in the 2015 CONCACAF Champions League.
“…a 2-0 win over the San Jose Earthquakes.”
As much fun as it was to get a win and see some goals for, we should probably not get too high. Erik Hurtado and Sebastian Fernandez couldn’t score on gilt-edged chances, making it more than five games since the Caps got a goal from a forward. The Earthquakes — let’s face it — are also pretty terrible: sub-par in every category but the little-known stat, Ugly-ass Black Capris Owned By Goalkeepers, San Jose look like a team playing out the string. Or possibly a team playing their second game in four days, a fate that awaits the Whitecaps as they travel to Dallas on Saturday for what should be a much sterner test.
If there remained any doubt about who the Vancouver Whitecaps’ most valuable player is in 2014, tonight’s match removed it. The Caps returned to the Stubhub Center on Saturday evening without standout defensive midfielder Matias Laba, who served his one-game suspension for yellow card accumulation. The difference was stunning.
Without Laba, and with Gershon Koffie still nursing an ankle injury, the Whitecaps resorted to a defensive midfield pairing of Russell Teibert and Mehdi Ballouchy. The result was an underwhelming, listless performance in a 2-0 defeat to the LA Galaxy. It was arguably Vancouver’s worst performance of the 2014 campaign.
Laba’s absence seemed to affect the Whitecaps in a way no other player’s absence has so far this year. They missed his timely interventions, and the way he so casually turns the ball up field without immediately conceding possession.
Without him, Los Angeles roamed through Vancouver’s half with impunity, the Caps utterly unable to dispossess them. Even when the ball miraculously ended up on the foot of a player in blue, the clearances were uninspring. Ballouchy and Teibert often resorted to farting the ball in the general direction of Darren Mattocks, hoping he would be able to win an aerial duel. I am unable to recall him doing so.
The highlight of the game was getting a look at both of the club’s latest acquisitions, with Kendall Waston and Mauro Rosales both making second-half appearances. Though neither was able to make a difference on the scoreboard, both showed glimpses of why Carl Robinson brought them in. Waston set up Vancouver’s best scoring chance of the night, with a nice little touch to Mattocks, while Rosales had some promising possession on the right.
The lowlight was a ridiculously bad tackle from behind late in the game by Johnny Leveron that drew a straight red. Though it certainly didn’t affect the outcome of the game, Vancouver having rolled over long since, the mistake could be exceptionally costly for Leveron, as it opens the door for Waston to start in his natural centre back position next week. It would not surprise in the least if the big Costa Rican took the spot and did not relinquish it.
Up next for the Whitecaps is a potentially Cascadia Cup-clinching derby at home against the Portland Timbers. Fans should keep their fingers crossed that the return of the young Argentine turns around the dreadful form the team was on tonight.
It’s been twenty-two years since Canadians have had a domestic soccer league to call their own. In 1992, the semi-professional Canadian Soccer League folded after only six seasons. Since then, the Canadian soccer landscape has been dotted with mostly short-lived teams trying to make their way as part of dodgy American leagues. Yesterday, news broke on Canadian Soccer News that the long winter of domestic soccer in this country may finally be drawing to a close.
The report, somewhat limited in details, says that the Canadian Soccer Association is in talks with the Canadian Football League and the North American Soccer League (current home of FC Edmonton and the Ottawa Fury) to bring domestic soccer to Canada as early as 2016.
If accurate, this could be the most important moment in Canadian soccer since the men’s national team qualified for the ’86 World Cup. Canada is one of an incredibly small number of countries to have qualified for a World Cup without a domestic league, and a Canadian league is seen by many as an important step towards getting back to that stage. The establishment of a stable league would be a massive coup for the oft-maligned CSA.
The viability of a Canadian league is certainly not a given. Historically low soccer attendance figures in many major markets, combined with the huge distances teams necessarily need to travel in this country, make the financial prospects far from rosy. That’s why it’s encouraging to hear that the CSA may be enlisting the aid of the CFL.
The report says that the league will initially comprise seven teams, each associated to a CFL team. A CFL partnership makes sense for a few reasons. First, if anyone knows how to run a nationwide league without going broke, it’s these guys. Second, having respected institutions like CFL teams (well, CFL teams not nicknamed Argonauts) using their marketing muscle to support a fledgling league would be just what the doctor ordered. Third, there is the very real possibility that they can bring TSN — a network that almost single-handedly saved the CFL in the not-too-distant past — along for the ride.
TSN is in an odd place right now, having recently announced that they’re expanding their channel lineup while also being outbid for National Hockey League rights by Rogers Sportsnet. They already have easily the best soccer production crew in the country, so it makes some sense that they might look to the most popular game on the planet to give their subscribers something to watch.
If I have one major concern about the report, it’s the tidbit that teams will be playing in CFL venues. This seems like an awful idea at first glance. Even the smaller stadia like Ottawa’s TD Place Stadium and Hamilton’s not-yet-completed Tim Horton’s Field seat upwards of 20,000 people, when division two soccer in this country has always hovered around 3,000-5,000. The biggest task for the league will be to find a way to get attendance high enough that the atmosphere doesn’t suffer.
Now that we’ve had a look at all 32 teams competing in Brazil, let’s take a look at where they stand. Please note: like all power rankings ever created, these are complete bullshit. These particular rankings do not necessarily reflect how good the teams actually are, or how they are playing. Rather, these rankings give us a chance to crack jokes and make snide comments. CW — Chris Withers; JK — Jason Kurylo
32) Uruguay New rule: lose to a CONCACAF team, and you get dropped to the bottom of the rankings. I’m not sure why I’m surprised. This is a team that managed a scoreless draw against Jordan at home in their final qualification game. Jordan. CW
Sorry guys, but rules are rules. Look, you outplayed the USA and deserved better than a 2-1 loss, but you’ve got all the polish and finish of (somewhat ironically) a 400 lb American redneck in a barbecue sauce-stained tank top cruising up to the McDonald’s drive through in an 84 Dodge pickup at 3 in the morning. CW
Fuck these guys and the bullet-ridden, thrice-carjacked bus they rode in on. The slaughter at the hands of the French is the first step in what’s sure to be an early exit for these assholes. You’d think they’d be more motivated to stay, given that the alternative is returning to Honduras where the largest export is stray bullets. (PS: CBC, I’m sure you must have footage of Honduras scoring goals against countries other than Canada. Please use some of it.) Spend a few weeks watching international football with fans of Canada’s men’s squad, and you’ll understand my unvarnished rage. CW
Australia is a terrifying place. Poisonous jellyfish, Vegemite, giant poisonous centipedes, Vegemite, and something called the Australian Paralysis Tick (!!?). The fates didn’t really need to add yet another way to go, yet here they are in a group with Chile, the Netherlands and Spain. Still, I can’t feel too bad for them. If you’re going to walk around with a name like the Socceroos, trouble will follow. CW